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Showing posts with the label ads skewing fairness

Booking.com marketings tricks and business tactics

As it happens with any traveler, I am using the big four trip booking companies - Booking, Expedia, Trip Advisor, AirBnB or Canadian equivalents. Over the years, I discussed with many hotel/lodging owners and everyone is saying they are not happy with the way they are represented and the cut the brokers are getting for only providing an interface and a common entry point for travelers. The broker companies offer convenience and service aggregation, a unique marketing platform and convenience for the user. It is a warehouse for a service (lodging), but many of the reviews are fake, misrepresenting the  reality. I realized there is competition about reviews, many companies are trying to get more and also veto the ones outside "reality". It is better to read the more recent ones. Companies like Google, Yelp (with many question marks), Trip Advisor are vying for people posting their last impressions or even their vacation photos. The reality is that the algorithms to promote t...

When you are more than a tennis fan

unsplash-logo Filip Mroz I used to watch the grand slam tennis matches and to observe the emotion of the players. Body language is a good indicator of what is happening with most of them. Their reaction on tense points or after long rallies is also an important indicator where their mind is. Small triggers based on spectators' reactions or referee's decisions are playing a role on their mind. You can see the maturity or the adolescence in some of their behaviors.  But you don't know how they judge and adjust during the match, what is crossing their mind and when the decisions are taken to employ a different tactic than before. And here is where the interviews with mass-media are shining some light about other side of their personalities, besides that of being a fantastic tennis player (because the majority of them are). We judge a sport based on the TV broadcasts instead of judging it based on the effort they put on to reach that level. If you have ever watched a...