I was reading "The case against Google" from which several things I never imagined were revealed. Google won the search engine war just because, for one reason, at the time Microsoft was battling a monopoly lawsuit with USA and refrained on hurting Google by using the same tactics used with other competitors during the precedent years.
The complains about unfair treatments are not coming form users, who are totally unaware of the subtleties of the search engines, but from the companies which are getting users through the search engine. The Shyhook, Yelp, Getty museum examples are eye opening! If your customers are arriving at your site via Google search, the single pipe could always derail them and sink you page rank. What is next, for your business?
Why only the EU had the nerve to fine Google with 2.1 billions for monopolistic tactics? There are several possible explanations but the main one is how influential is the lobby of Google, Facebook to silence the anti-trust organization in the US government?
An interesting paragraph in the story is about the executives exchanging emails recognizing the cash cow they have and how to protect it with any possible change of the rank algorithms or adding slight exceptions regarding competition. It is unsettling because an abrupt upheaval of the search market (dominated by Google and Facebook) will mean a totally distorted reality for ALL users - because the search engines will render a total different image than before - in case the incumbents will not find an elegant way to marginalize the disruptor. Trying to save their business will have repercussions for the digital search for the whole world, less areas were other companies have the dominant position (Yandex in Russia?, Baidu in China).
The complains about unfair treatments are not coming form users, who are totally unaware of the subtleties of the search engines, but from the companies which are getting users through the search engine. The Shyhook, Yelp, Getty museum examples are eye opening! If your customers are arriving at your site via Google search, the single pipe could always derail them and sink you page rank. What is next, for your business?
Why only the EU had the nerve to fine Google with 2.1 billions for monopolistic tactics? There are several possible explanations but the main one is how influential is the lobby of Google, Facebook to silence the anti-trust organization in the US government?
An interesting paragraph in the story is about the executives exchanging emails recognizing the cash cow they have and how to protect it with any possible change of the rank algorithms or adding slight exceptions regarding competition. It is unsettling because an abrupt upheaval of the search market (dominated by Google and Facebook) will mean a totally distorted reality for ALL users - because the search engines will render a total different image than before - in case the incumbents will not find an elegant way to marginalize the disruptor. Trying to save their business will have repercussions for the digital search for the whole world, less areas were other companies have the dominant position (Yandex in Russia?, Baidu in China).
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